GoodSam Update

Podcast – GoodSam App Update with Mark Wilson at LTC

Listening time: 17.03

Synopsis

In this episode of the St Emlyn’s podcast, hosts Iain Beardsell and Natalie May are joined by neurosurgeon and Air Ambulance Doctor Mark Wilson at the London Trauma Conference. Mark reflects on the evolution of the GoodSAM app over the past decade, from its initial focus on impact brain apnoea and cardiac arrest responses to its current extensive applications in policing, community volunteering, and emergency services worldwide. The discussion explores how the app has innovatively addressed public health and safety challenges, notably during the COVID-19 pandemic, and its future potential in tackling climate change-related emergencies. Mark emphasizes the critical role of community engagement, detailing how medical professionals and the public can get involved with GoodSAM.

Episode Breakdown
00:00
Introduction and Reunion
00:47
The GoodSAM App: A Decade of Evolution
02:09
Expanding GoodSAM’s Reach
02:44
How GoodSAM Works
04:54
GoodSAM’s Impact and Growth
05:52
Beyond Cardiac Arrest: New Applications
07:20
The Role of Technology in GoodSAM
13:42
Future Innovations and AI
15:04
Getting Involved with GoodSAM
16:26
Conclusion and Final Thoughts

The Origins of GoodSAM: A Simple Yet Powerful Idea

When GoodSAM was conceived, its primary aim was to tackle impact brain apnoea—a phenomenon where patients with traumatic brain injury suffer respiratory arrest that could be reversed if an airway is maintained early. The app’s initial function was to alert trained off-duty professionals to nearby emergencies, helping them intervene before ambulance crews arrived.

However, as the platform evolved, it became clear that the technology had far broader applications—particularly in the realm of out-of-hospital cardiac arrest (OHCA). Given that survival from cardiac arrest is time-critical, the app was expanded to link bystanders trained in CPR to victims within seconds, significantly improving survival rates.


How GoodSAM Works

At its core, GoodSAM is a geo-location-based alerting system that connects people in need with those who can provide immediate assistance. Here’s how it works:

  1. A 999 Call is Made
    • When an emergency call is received, the system detects whether the incident is a cardiac arrest or another critical event requiring immediate intervention.
  2. GoodSAM Responders are Notified
    • If a trained responder is nearby, they receive an alert through the app and can proceed to the scene to initiate CPR or provide critical first aid.
  3. Ambulance Services are Dispatched Simultaneously
    • The system does not replace emergency medical services but rather buys crucial time while professional responders are en route.

The app has since been integrated into ambulance services across the UK, Australia, New Zealand, and North America, allowing it to function as an official first-responder network.


Expanding Beyond Cardiac Arrest: New Uses for GoodSAM

As GoodSAM grew, so did its potential applications. Today, the platform is used in multiple healthcare and emergency response scenarios, including:

1. Police and Law Enforcement Assistance

  • Police forces in the UK, Australia, and Canada now use GoodSAM to provide faster responses to emergencies, including cardiac arrests, trauma incidents, and even crime scenes.
  • In Cambridgeshire alone, over 100 Return of Spontaneous Circulation (ROSC) cases have occurred because police officers arrived before an ambulance and provided early CPR.

2. Remote Video and Incident Triage

  • One of the most significant recent advances in GoodSAM’s capabilities is instant video activation.
  • Emergency call handlers can now open a caller’s smartphone camera remotely to assess a situation in real time.
  • This has proven invaluable in cases where:
    • A caller cannot describe a scene effectively (e.g., a person unconscious in an unknown location).
    • First responders need to visually confirm whether an incident requires an advanced team (e.g., air ambulance).
    • People trapped or lost (such as hikers or those caught in floods) need to be located quickly.

3. Community Support and Micro-Volunteering

  • During the COVID-19 pandemic, GoodSAM was repurposed to connect volunteers with vulnerable individuals in need of help.
  • Over 800,000 volunteers were mobilized to:
    • Deliver food and medication.
    • Check on isolated individuals.
    • Provide mental health support through check-in calls.
  • This success has continued beyond the pandemic, with GoodSAM now supporting elderly fallers, dementia patients, and community health initiatives.

4. Domestic Violence and Crime Prevention

  • Over 40 UK police forces now use GoodSAM’s video function to capture real-time evidence of domestic abuse.
  • This feature has tripled the arrest rates for domestic violence cases by providing immediate, undeniable video evidence before victims can be coerced into retracting their complaints.
  • The system also ensures discretion, as victims can activate video calls without a police car appearing outside their home.

The Technology Behind GoodSAM

Running a platform as vast and impactful as GoodSAM requires significant infrastructure. The system is now supported by a dedicated team that:

  • Maintains the app’s global network of responders.
  • Integrates GoodSAM with ambulance services, police forces, and community groups.
  • Develops new features to enhance emergency response capabilities.

Funding Model:
GoodSAM operates on a sustainable funding model, where services such as ambulance trusts, police departments, and corporate partners (e.g., Vodafone, Specsavers) contribute to its maintenance and expansion.


GoodSAM and AI: The Next Frontier

While GoodSAM is already revolutionizing emergency response, the team is now exploring artificial intelligence (AI) applications to enhance its capabilities further.

  1. AI-Driven Video Analysis
    • The app is beginning to use AI to analyze pulse and respiratory rate through video.
    • This can help detect deterioration in patients, allowing emergency teams to prioritize resources effectively.
  2. Real-Time Language Translation
    • GoodSAM now supports 100 languages in real-time, allowing responders to communicate effectively with non-English-speaking individuals.
  3. Automated Transcription and Report Generation
    • AI-driven tools can transcribe emergency calls, generating instant reports for paramedics and police.
    • In policing, this means that witness statements can be automatically summarized, improving efficiency.
  4. GoodSAM in Climate and Disaster Response
    • The next decade may see GoodSAM expand into climate-related emergencies.
    • Volunteers could be mobilized to warn neighbors about wildfires, deliver aid during floods, or help in disaster response scenarios.

How You Can Get Involved

If you’re a healthcare professional, emergency responder, or even a trained first-aider, you can become a GoodSAM responder today.

Steps to Join GoodSAM

  1. Download the App: Available on iOS and Android.
  2. Register Your Credentials:
    • In the UK, responders must show proof of CPR training (e.g., first aid certification, NHS login).
    • In Australia, a simple self-declaration process is used.
  3. Complete Training:
    • Free training is available via life-saver.org.uk (an interactive session developed with the Resuscitation Council UK).
  4. Start Responding:
    • Once verified, you’ll receive real-time alerts whenever a nearby cardiac arrest or medical emergency occurs.

Conclusion

What started as an idea to save lives from traumatic brain injuries has grown into a global emergency response system that links communities, first responders, and healthcare professionals in real time.

GoodSAM is not just about faster CPR—it’s about rethinking emergency care, using technology to bring help to those in need within seconds. From guiding CPR remotely to revolutionizing police investigations, the impact of this technology is profound.

As Mark Wilson and his team look ahead, the future of GoodSAM promises even greater innovation, broader applications, and deeper community engagement. Whether you’re a doctor, paramedic, police officer, or simply someone who wants to help—GoodSAM is a way to make a real difference.

Want to get involved? Visit goodsamapp.org to learn more.


Podcast Transcription


The Guest – Prof Mark Wilson

Mark is a Consultant Neurosurgeon and Pre-Hospital Care Specialist working at both Imperial College (mainly St Mary’s Major Trauma Centre) and as an Air Ambulance doctor.

He am a Clinical Professor specialising in Brain Injury at Imperial and Honorary Professor of Pre-Hospital Care (the Gibson Chair) at the Faculty of Pre-Hospital Care, Royal College of Surgeons, Edinburgh.

His specialist areas are acute brain injury (mostly traumatic brain injury) and its very early management. He is co-director of the Imperial Neurotrauma Centre and am co-founder of GoodSAM, a revolutionary platform that alerts doctors, nurses, paramedic and those trained in basic life support to emergencies around them.

Mark have worked extensively overseas (India, Nepal, South Africa, as a GP in Australia, Researcher for NASA and as an expedition doctor on Arctic and Everest expeditions). He also wrote The Medics Guide to Work and Electives Around the World. His research is mainly into the brain in trauma and in hypoxia (using it as an injury model) in humans.

Mark Wilson

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Cite this article as: Iain Beardsell, "Podcast – GoodSam App Update with Mark Wilson at LTC," in St.Emlyn's, February 26, 2025, https://www.stemlynsblog.org/podcast-goodsam-update/.

Thanks so much for following. Viva la #FOAMed

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