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In Medicine we all like to believe our practice is evidence based, effectual and evolves with time and feedback. In the light of ever progressing scientific literature and #FOAMed we make changes to management strategies, review our results and endeavour to remain at the cutting edge. The same cannot be said for the majority of medical presentations.
Most presentations directly contradict well established psychological principles, are of the same mediocre quality as those around them and are ineffectual. A good presentation is remarked upon at a conference rather than expected. Worse than this, our colleagues aspire to this level of mediocrity. Our presentation style is not evidence based, not effectual and despite time and feedback has failed to evolve.
A presentation is made up of three parts; a presentation STORY (p1), a presentation MEDIA (p2) and a presentation DELIVERY (p3). The first, p1, is the facts, data, information, teaching or message that the presenter intends for the audience to receive. The second, p2, is the slideset constructed as supportive media for the p1 and shown, as the third, p3, is delivered on the day. Together, these three parts make up the whole, the presentation. The value of the presentation can be seen mathematically as the product of the three parts, (p cubed) each contributing to the whole.
A standard presentation is constructed by a speaker entering the data directly into the presentation software. This represents the totality of the message and the script delivered on the day. Thus p2 is the principal factor in the presentation. Effectively p2 = the p cubed value. There is more to a presentation than simply the slideset.
The psychological literature is clear on the flaws in such an approach. Kosslyn1 identified a multitude of psychological principles that the typical powerpoint transgresses. The most obvious issue is that auditory and visual input are processed in separate parts of the brain and a standard powerpoint where the audience attempts to read, listen, think and even write leads to cognitive overload. The audience will prioritise one input at the expense of another. Simple studies of data retention clearly show the superiority of illustrative (images) over annotative (wordy) p2 media. Illustrative presentations allow an audience to focus on the spoken message, giving space for cognition.
It’s not just about the slides though. Many presentations are simply a recitation of facts, the effectiveness of which is minimal. Presenters must consider the needs of the audience and construct a message that addresses this rather than attempting to “cover” an entire topic. Recitation is neither engaging nor memorable as a style of delivery p3. The whole construct limits the value of a presentation to the audience.
The need for change is clear to maximise the potential of presentations and the time of the audience. We need to change the way we construct presentations. The p1 should be derived from exploring, understanding and meeting the specific needs of the audience. The p2 must be designed to facilitate greater understanding: its purpose is illustrative. This will necessarily offer opportunities in change of the delivery of the piece.
Is such investment worthy of time and effort? I would argue, yes. It’s clear to anyone attending conferences that the status quo at many conferences is dire, delegates are tired of poorly presented, text based, unrehearsed monotony. There are exceptions of course; SMACC, RCEM and TEDx have embraced new styles of presentations and are creating a movement where the difference in approach is hugely valued. This change is evidence based, clearly effectual and continuing to evolve. It is available to all who would seek change but, as with all skills, requires a degree of insight and coaching.
Since March 2013 I used the blog at presentationskills.blogspot.com to share and develop the ideas behind p cubed presentations using simple, three to four paragraph posts to address diverse aspects of presentations. It allowed me to meet and engage with a community who share my desire to make learning better. This and my other interests as a paediatric surgeon led to opportunities to speak, run workshops and study across the globe. I’ve joined St.Emlyn’s2,3 and will continue to contribute to this fabulous team. I’ve spoken on the main stage at SMACC3 and spent some wonderful times with the Teaching course in the US and Australia. What started as a personal journey has grown into something much bigger and with more impact than I could ever have envisaged.
The time has come to take #presentionskills to the next level with a new website.
http://prezentationskills.blogspot is now http://ffolliet.com 4
The site has a more defined structure allowing visitors to read posts grouped according to broader topics.
- the science of fail
- #htdap (how to do a presentation)
- p cubed
- and the real privilege of guest bloggers reporting their own experiences
The new site will continue to post interesting ideas, but will allow more discussion, questions and ideas to develop on a more interactive platform.
Thanks once again to everyone who has been part of this so far and in the future. Come visit, subscribe and join the conversation. Together, we can all make our presentations better.
Ross aka @ffolliet
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References and further reading
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