Author name: Rich Carden

Dr Richard Carden BSc (Hons)MBChB MSc PhD PGCert FHEA MAcadMEd MRCEM FFICM Rich is an (old) intensive care medicine trainee with subspecialist training in neurointensive care. He was previously an emergency medicine trainee and was awarded a PhD in trauma sciences.

Obi Wan’s Guide to Emergency Medicine. Rich Carden at St.Emlyn’s

Rich Carden uses Star Wars and Robert Cialdini’s principles of persuasion to explore everyday interactions in emergency medicine. The reflection connects reciprocity, consistency, social proof, liking, authority and scarcity with referrals, teamwork and diagnostic bias, encouraging awareness of psychological influences rather than manipulation of patients or colleagues.

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